The Art of Outsmarting

Keith explores how to build an effective argument when there is more to the evidence than meets the eye. Join to hear how thoughtful analogies and accurate language can disprove false equivalencies.

Keith discusses a framework for problem-solving that extends beyond the courtroom. He explores how to stand your ground when a seeming obstacle can actually strengthen a client’s claim. Learn how reexamination of baseline, reserves, and coping abilities can shift perspective.

Keith explores the psychology behind using familiar sayings to make pivotal points in ways that stick. His theory is based on the idea that people embrace old adages from their childhood that bring conversational comfort, making the speaker seem trustworthy.

Keith teaches his secret formula to harness the power of words to communicate, convince, and persuade. He believes that we are all wordsmiths, and the better we become at our craft, the more successful we will be in the courtroom.