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MORGAN & MORGAN, P.A. PRIVACY POLICY

Morgan & Morgan, P.A., its affiliates and related entities (referred to herein as “MM”, “we”, “us”, or “our”) respect your privacy and are committed to complying with this privacy policy (“Privacy Policy”), which describes what personal information we collect about you, how we use it, to whom we may disclose it, and what choices you have regarding our use of your personal information.

This Privacy Policy applies to personal information collected in connection with:

our website located at www.forthepeople.com and any other webpage that MM maintains that links to this Privacy Policy (collectively, the “Site”);
any current or future mobile applications associated with MM or the Site (collectively, the “App”);
our email communications;
our social media pages;
other online or wireless offerings that post a link to the Privacy Policy; and
other circumstances in connection with the services we provide (collectively, the “Platform”).

This Privacy Policy covers the following topics:

TYPES OF PERSONAL INFORMATION WE COLLECT
ONLINE ANALYTICS
USE OF PERSONAL INFORMATION
DISCLOSURE OF PERSONAL INFORMATION
YOUR CHOICES
INFORMATION SECURITY
LINKED WEBSITES
USING THE PLATFORM FROM OUTSIDE THE UNITED STATES
CHILDREN’S PRIVACY
ADDITIONAL NOTICE TO RESIDENTS OF APPLICABLE U.S. STATES
CHANGES TO THIS PRIVACY POLICY
CONTACT US

TYPES OF PERSONAL INFORMATION WE COLLECT

The types of personal information we collect will depend on the services you request and, if you are a client, the nature of our representation or your case.

The table below describes the categories (with non-exhaustive examples) of personal information we may collect about you. We may also collect other personal information that is not specifically listed here, which we will use as described in this Privacy Policy or as otherwise disclosed at the time of collection.

Categories

Individual Identifiers

Professional Information

Demographic Information

Financial Information

Medical Information

Geolocation Information

Audio and Visual Information

Commercial Information

Representation information

Account information

Communications

In order to communicate efficiently, privileged correspondence and documents may be sent by unencrypted email. You will be aware that this is not guaranteed as a secure method of communication, nor are there any service standards for delivery. If you would prefer us not to use unencrypted email, please speak to your contact at the firm.

Internet or Network Activity Information

Online activity information

Device information

Inferences Drawn from Personal Information We Collect

Certain categories of personal information listed above may be considered “sensitive” under certain applicable U.S. state privacy laws, such as government ID numbers, financial and medical information, and precise geolocation.You may have additional privacy rights regarding our processing of this information, as further described in the section titled, “Additional Notice To Residents of Applicable U.S. States.”

We may collect the categories of personal information described above from the following sources:

Personal Information You Provide Us

We collect the personal information that you provide to us while using our Platform, including contacting us, creating an account, or otherwise.Further, where expressly designated by MM, some portions of the Services may be used by active MM clients to communicate pursuant to an attorney/client relationship.You may choose whether or not to provide such information; however, the information may be required to respond to your request.

Personal Information Collected Automatically

We and our third party providers may use cookies and other technologies to collect personal information about you automatically when you use our Platform.Such information includes the online identifiers, device information, and online activity information described above.

Technologies used

Cookies

A cookie is a small piece of data stored by your web browser on your computer or mobile device.

We use cookies to:

Pixels

Pixels, which are also known as “web beacons,” or “clear GIFs,” are typically used to determine whether a webpage or email was accessed or opened, or that certain content was viewed or clicked.

SDKs

Software development kits, or “SDKs,” are third-party computer codes used in connection with the App for a variety purposes, including:

Session Replay Technologies

Session-replay technologies are third-party software used to record a video replay of users’ interactions with the Site.The video replay may include:

Local Storage

Local storage is used to save data on a visitor’s device.

Chat Technologies

Our Site may have chat features that you can use to communicate with us or in some cases a digital “chatbot” that will help respond to your inquiries.

ONLINE ANALYTICS

We may use third party analytics tools, such as Google Analytics and Mouseflow, in order to better understand your use of our Platform and how we can improve it.These tools collect information sent by your browser or mobile device, including:
For more information regarding how Google collects, uses, and shares your information please visit:

https://policies.google.com/technologies/partner-sites

For more information on Mouseflow’s privacy practices, please visit:

https://mouseflow.com/legal/privacy-policy/

To prevent data from being used by Google Analytics, you can download the opt-out browser add-on at:

http://tools.google.com/dlpage/gaoptout?hl=en

You can opt out of Mouseflow analytics at:

https://mouseflow.com/opt-out/

USE OF PERSONAL INFORMATION

We may use the personal information we collect for the following purposes and as otherwise described in this Privacy Policy or at the time of collection:

To Provide Our Platform

We use personal information to provide our services, including the Platform. For example, we use personal information:

In Connection with Artificial Intelligence Tools

When operating our business, we may use services or applications that are supported by artificial intelligence (AI) or machine learning technologies.

For example, we may use such technology:
Depending on how you interact with us or if you engage with an AI-powered feature, your personal information may be processed to provide relevant outputs or to improve the models we use.

Unless you receive a supplemental privacy notice relating to such services, your personal information will continue to be treated in the same ways that are described in this Privacy Policy.

For Direct Marketing

We may use your personal information to send you:
You may opt-out of our marketing communications as described in the “Your Choices” section below.

For Research and Development

We use personal information for research and development purposes and to understand how people are using the Platform, including by:
This helps us:
As part of these activities, we may create aggregated, de-identified or other anonymous data from personal information we collect.

We make personal information into anonymous data by removing information that makes the data personally identifiable to you.

We may use this anonymous data and share it with third parties for our lawful business purposes, including:

For Compliance, Fraud Prevention and Safety

We may use personal information:

For Targeted Advertising

We, our service providers, and our third party advertising partners may collect and use certain categories of your personal information for targeted advertising purposes, which is also sometimes referred to as “cross-context behavioral advertising” under certain state privacy laws.

We may contract with third-party advertising companies and social media companies to help us:
These companies may use cookies and similar technologies to collect information about you (including the device information and online activity information described above) over time across our Platform and other sites and services or your interaction with our emails, and use that information:
You can learn more about your choices for limiting targeted advertising under “Advertising Choices” in the “Your Choices” section below.

DISCLOSURE OF PERSONAL INFORMATION

In addition to the specific situations discussed elsewhere in this Privacy Policy or as otherwise described at the time of collection, we may disclose personal information with the following categories of recipients:

Service Providers

MM may share your personal information with third-party service providers that perform services for us or on our behalf, such as:
These third-party service providers have limited access to personal information as needed to perform their functions on our behalf and for no other purpose.No mobile information will be shared with third parties for marketing or promotional purposes, but such information may be shared with our service providers to provide texting services or as legally required.

Other Law Firms or Lawyers

MM may share, at your direction or with your permission, your personal information with other law firms and/or other lawyers:
Personal information provided pursuant to an attorney/client relationship may not be shared with third parties except as is done with such precautions to preserve the confidentiality of such information and any attorney/client privilege as may attach to such information.

Authorities, Law Enforcement, and Private Parties

MM may disclose personal information:
Additionally, if you are a client of the firm or involved in a case that is represented by MM, we may disclose certain personal information to:

Business Transactions

MM may disclose your personal information to:
in connection with the consideration, negotiation, or completion of a transaction (or potential transaction) such as:

Other Users and the Public

When you submit feedback, reviews, or other content to the Services, we may identify you by displaying information such as your name along with the content you submit.

Please note, we do not control how other users or third parties use any personal information that you make available to other users or the public.

Professional Advisors

We may disclose your personal information to our professional advisors, such as:
where necessary in the course of the professional services that they render to us.

Affiliates and Related Companies

We may share your personal information with companies that are affiliated with us (that is, that control, are controlled by, or are under common control with us) or may be affiliated with us in the future for the purposes described in this Privacy Policy.

Consent

MM may otherwise disclose your Personal Information in accordance with your prior direction or, in some cases, we may specifically ask you for your consent, such as when required by law.

YOUR CHOICES

Opt-Out of Marketing Communications

If you no longer wish to receive marketing communications from us, you can let us know by sending an email to:

contact@forthepeople.com

or by mail at the address provided below in the section called “Contact Us”.

The electronic marketing communications we send may also contain an opt-out mechanism.

Please note that it may take up to 10 calendar days to remove your contact information from our marketing communications lists, so you may receive correspondence from us for a short time after you make your request.

Please also contact us to update or correct your information if it changes or if you believe that any information that we have collected about you is inaccurate.

Text Messages

We may offer communications via SMS texts or similar technology sent by MM or our service providers, such as when we send you text messages for:
To stop receiving text messages from a short code operated by MM, reply STOP.

Note that we may send you a message to confirm receipt of your STOP request.

Message and data rates may apply for this service.

You can also opt-out of MM marketing texts by emailing us your request and mobile telephone number to:

contact@forthepeople.com

Cookies

Most browsers let you remove or stop accepting cookies from the websites you visit.

To do this, follow the instructions in your browser’s settings.

Many browsers accept cookies by default until you change your settings.

If you do not accept cookies, however, you may not be able to use all functionality of the Platform and our Site may not work properly.

For more information about cookies, including how to see what cookies have been set on your browser and how to manage and delete them, visit:

www.allaboutcookies.org

Advertising Choices

Some of our advertising partners are members of the Network Advertising Initiative (NAI) and are subject to the Self-Regulatory Principles for Online Behavioral Advertising published by the Digital Advertising Alliance (DAA).

You can obtain more information about these companies’ information collection practices and opt-out of receiving targeted advertising from participating NAI and DAA members at:

http://www.networkadvertising.org/managing/opt_out.asp

and/or the DAA’s website at:

optout.aboutads.info

You can also limit collection of your information for targeted ads by:
In addition, your mobile device settings may provide functionality to limit use of the advertising ID associated with your mobile device for targeted online advertising purposes.

Some of the third party advertising companies we may work with offer their own opt-out options that you can use to limit their use of your information for targeted advertising, such as:

Google:
https://adssettings.google.com/authenticated

Facebook:
https://www.facebook.com/about/ads

Many of the opt-out preferences described in this section must be set on each device and/or browser for which you want them to apply.

If you opt-out of targeted advertisements, you will still see advertisements online but they may be less relevant to you.

Even after using these opt-out mechanisms, you may receive targeted advertising from other companies.

“Do-Not-Track”

Some web browsers and devices permit you to broadcast a “Do Not Track” signal to the online services that you visit.

At this time, the Site does not respond to a “Do Not Track” signal.

To find out more about “Do Not Track,” please visit:

http://www.allaboutdnt.com

Declining to Provide Information

We need to collect personal information to provide certain services.

If you do not provide the information requested, we may not be able to provide those services.

INFORMATION SECURITY

MM takes commercially reasonable measures to secure and protect the personal information we collect.

Nevertheless, no security system is impenetrable.

We cannot guarantee the absolute security of your personal information.

Moreover, we are not responsible for the security of information you transmit to us over networks that we do not control, including:

the Internet; and wireless networks.

LINKED WEBSITES

This Privacy Policy does not apply to third-party websites or social media features that may be accessed through links that we provide for your convenience and information.

Accessing those links will cause you to leave MM’s website and may result in the collection of information about you by a third party.

We do not control, endorse or make any representations about those third party websites or their privacy practices, which may differ from ours.

We encourage you to review the privacy policy of any site you interact with before allowing the collection and use of your information.

USING THE PLATFORM FROM OUTSIDE THE UNITED STATES

MM is headquartered in the United States of America, and we may have affiliates and service providers in the United States and other countries.

Please be aware that your personal information may be transferred to, stored or processed in:

the United States, where our servers are located and our central database is operated; and
other locations outside of your home country.

The data protection and other laws of these countries might not be as comprehensive as those in your country.

By using any portion of the Platform, you understand and, where applicable law permits, consent to the transfer of your personal information to our facilities in the United States and those third parties to whom we disclose it as described in this Privacy Policy.

CHILDREN’S PRIVACY

We do not knowingly solicit or collect personal information online from children under the age of 18.

Please contact us as provided below in the “Contact Us” section if you believe we may have collected such information.

ADDITIONAL NOTICE TO RESIDENTS OF APPLICABLE U.S. STATES

The following disclosures supplement the information provided elsewhere in this Privacy Policy and apply to residents of certain U.S. states where local law requires us to provide additional information about our processing activities, including, but not limited to:
For purposes of this section, “personal information” means “personal data” or “personal information” as such term is defined under applicable U.S. state privacy law but does not include information exempted from the scope of such law.

Collection and Use of Personal Information

We describe:

Personal Information We Disclose, “Sell,” “Share” or Use for “Targeted Advertising”

Each of the categories of personal information described in the section above called “Types of Personal Information We Collect” may be disclosed, or has been disclosed in the 12 months preceding the “Last Updated” date of this Privacy Policy, to the parties identified in the section above called “Disclosure of Personal Information” to operate our business or for another business purpose as described in this Privacy Policy or at the time of collection.

Additionally, the following categories of personal information are, or in the 12 months preceding the “Last Updated” date of this Privacy Policy have been, “sold” for monetary or other valuable consideration, shared for cross-context behavioral advertising or targeted advertising purposes, as those terms are defined under applicable state privacy law, to our Advertising Partners (described in the section above called “Disclosure of Personal Information”):
To exercise your right to opt-out your personal information from such processing activities, please submit your request through the methods described under the “Exercising Your Privacy Rights” subsection below.

We do not knowingly “sell”, “share”, or use for “targeted advertising” the personal information of consumers we know to be less than 18 years of age.

Further, to the extent that we may collect “sensitive” personal information as defined under applicable U.S. state privacy law, we only use or disclose it for purposes permitted under applicable law (e.g., to provide the requested services, manage your case, detect security incidences and prevent fraud, and to verify and maintain the quality of the Platform and our services).

We do not collect or use sensitive personal information for the purpose of inferring characteristics about individuals.

Your Privacy Rights

Depending on your residency and subject to certain legal limitations and exceptions, you may have certain rights relating to your personal information, such as the rights listed below.

Please note, these rights may not apply in your jurisdiction, or may otherwise be limited by applicable law.

Right to Know

The right to confirm whether we are processing personal information about you and, in some cases, to obtain certain details about our collection and use of your personal information, including, where applicable:

Right to Access & Portability

The right to obtain access to the personal information we have collected about you and, where required by law, the right to obtain a copy of the personal information in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another entity without hindrance.

Right to Correction

The right to correct inaccuracies in your personal information, taking into account the nature of the personal information and the purposes of the processing of the personal information.

Right to Deletion

The right to request the deletion of personal information that we maintain about you, subject to certain exceptions.

Right to Opt-Out of “Sales”

If we “sell” your personal information within the meaning of applicable U.S. state privacy law, you can request to opt-out of such sales.In most cases, a “sale” is defined as the disclosure of personal information to a third party for monetary consideration or, in some cases, for other valuable consideration.

Right to Opt-Out of Targeted Advertising or Sharing for Cross-Context Behavioral Advertising

If we share or use your personal information for purposes of cross-context behavioral or targeted advertising within the meaning of applicable U.S. state privacy law, you can request to opt-out.

Right to Revoke Consent or Limit the Use of Sensitive Data

Where we rely on your consent, you may revoke your consent to our processing of your sensitive data.Where provided under applicable U.S. privacy law, if we use or disclose sensitive personal information for purposes of inferring characteristics about you, you have the right to request we limit our use or disclosure of such information to only certain permitted business purposes set forth under such law.

Right to Non-Discrimination

The right not to receive retaliatory or discriminatory treatment for exercising any of the rights described above.However, please note that if the exercise of the rights described above limits our ability to process personal information (such as in the case of a deletion request), we may no longer be able to provide you our services or engage with you in the same manner.

Exercising Your Privacy Rights

To request to exercise the privacy rights listed above where available under applicable law, please contact us (or have your authorized agent complete) by:

Email: contact@forthepeople.com

Toll-free: 1-(844) 256-4550

If you wish to exercise your right to opt-out of “sales” or the sharing of your personal information for purposes of targeted advertising or cross-context behavioral advertising as it relates to the use of cookies and other tracking technologies on our Site, please click the “Your Privacy Choices” link in the persistent footer of the Site.

Where required by applicable law, the Site also recognizes the Global Privacy Control (GPC) signal.

Note that due to technological limitations, if you:
you will need to return to the Site to select your preferences or rebroadcast the GPC signal.

While we take measures to ensure that those responsible for receiving and responding to your request are informed of your rights and how to help you exercise those rights, when contacting us to exercise your rights, we ask you to please adhere to the following guidelines:

Tell Us Which Right You Are Exercising

Specify which right you want to exercise and the personal information to which your request relates (if not to you).

Authorized Agents

If you are an authorized agent acting on behalf of another consumer, please clearly indicate this fact and your authority to act on such consumer’s behalf.We may require:
including evidence of valid permission to act on the consumer’s behalf.

Help Us Verify Your Identity

Provide us with information to verify your identity.

Please note that if we cannot initially verify your identity and confirm you are a resident of a state that offers the relevant right(s), we may request additional information to complete the verification process.

Any personal information you disclose to us for purposes of verifying your identity will solely be used for the purpose of verification.

Direct Our Response Delivery

Please provide us with an e-mail or mailing address through which we can provide our response.

If you make the request by email, unless otherwise requested, we will assume that we can respond to the email address from which you made the request.

You will not have to pay a fee to access your personal information (or to exercise any of the other rights).

However, we may charge a reasonable fee or decline to comply with your request if your request is clearly unfounded, repetitive, or excessive.

We try to respond to all legitimate requests within 45 days of your request, or as otherwise required by applicable law.

Occasionally it may take us longer than 45 days to respond, for instance if your request is particularly complex or you have made a number of requests.

In this situation, we will notify you of the delay, and may continue to update you regarding the progress of our response.

Appealing Privacy Rights Decisions

Depending on your state of residency, you may be able to appeal a decision we have made in connection with a request you submit to us to exercise one of your privacy rights under applicable state privacy law.

All appeal requests should be submitted by emailing us at:

contact@forthepeople.com

with the subject line:

“Privacy Request Appeal.”

If you have concerns about the results of your appeal, depending on your state of residency, you have the ability to contact the Attorney General in your state.

Additional Notice to California Residents (Shine the Light)

If you are a California resident, we consider any request to opt-out of “sales” or “sharing” as a request pursuant to California’s “Shine the Light” law to stop sharing your personal information covered by that law with third parties for their direct marketing purposes.

Additional Notice to Nevada Residents

Nevada Revised Statutes Chapter 603A allows Nevada residents to opt-out of the “sale” of certain types of personal information.Subject to several exceptions, Nevada law defines “sale” to mean the exchange of certain types of personal information for monetary consideration to another person.If you are a Nevada resident who wishes to exercise your “sale” opt-out rights, you may submit a request to us using the contact information listed at the end of this Privacy Policy.

Deidentified Information

We may at times receive, or process personal information to create, deidentified data that can no longer reasonably be used to infer information about, or otherwise be linked to, a particular individual or household.Where we maintain deidentified data, we will maintain and use the data in deidentified form and not attempt to reidentify the data except as required or permitted by law.

Retention of Personal Information

We will only keep your personal information for as long as necessary to fulfill the purposes for which it was collected and processed, including for the purposes of satisfying any legal, regulatory, accounting, or reporting requirements.

To determine the appropriate retention period for your personal information, we will consider:
In some circumstances we may anonymize your personal information so that it can no longer be associated with you, in which case it is no longer personal information.

CHANGES TO THIS PRIVACY POLICY

MM may change this Privacy Policy from time to time to reflect changes in our practices or in applicable law.

Such changes will be effective upon posting the revised Privacy Policy on our Platform.

You will be able to tell when this Privacy Policy was last updated by the Last Updated date included at the bottom of this Privacy Policy.

By continuing to use our Platform, or communicating electronically with us thereafter, you acknowledge such changes to this Privacy Policy.

CONTACT US

If you have any questions about this Privacy Policy or MM’s information privacy practices, please contact us at:

E-mail: contact@forthepeople.com

Telephone: (407) 420-1414

Mail:

Morgan & Morgan, PA
ATTN: Privacy Policy
20 North Orange Ave, Suite 1600
Orlando, FL 32801

LAST UPDATED

May 22, 2026